ElevenLabs sets 20x quota for sales reps: hit it or get out

At $11B AI startup ElevenLabs, sales reps must generate 20x their base salary in revenue or face termination. VP of Sales Carles Reina called the quotas "ruthless" on the 20VC podcast: "If I pay you $100,000 a year, your quota is $2 million." ElevenLabs operates in micro-teams of five to ten, preferring to pay fewer people more. LinkedIn's Reid Hoffman noted 15 people using AI can rival 150 who aren't.

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