Perplexity shifts away from ads, doubles down on subscriptions and enterprise

Perplexity is publicly distancing itself from advertising, with executives saying the AI search startup isn't exploring any ad deals. Instead, it's ramping up enterprise sales and targeting high-powered users like finance professionals, doctors, and CEOs. The move positions Perplexity more directly against enterprise search startup Glean. It contrasts sharply with OpenAI's push into advertising and aligns with Anthropic's anti-ads stance, creating a clear split in AI monetization strategies.

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