OpenAI hires Instagram's Hollywood dealmaker to lead creative partnerships
OpenAI hired Charles Porch, Instagram's former VP of global partnerships who spent 15 years at Meta building celebrity and creator relationships across music, film, and sports. At OpenAI, Porch will serve as VP of global creative partnerships.
The hire signals OpenAI's growing ambitions in creative tools and video generation as it positions products like Sora2 for entertainment professionals.
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