OpenAI partners with Reliance to add AI search to JioHotstar streaming

OpenAI is partnering with Reliance to add AI-powered conversational search to JioHotstar, India's streaming service. The feature lets users search for content using text and voice prompts in multiple languages, with personalized recommendations. The companies also plan to surface JioHotstar recommendations within ChatGPT. OpenAI plans to open offices in Mumbai and Bengaluru later this year, adding to New Delhi. India accounts for over 100M weekly ChatGPT users, making it OpenAI's second-largest market.

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