Reddit tests AI-powered shopping search that surfaces product recommendations from community posts

Reddit is testing an AI search tool that matches community product recommendations with items from shopping and advertising partners. US test users will see interactive product carousels with pricing, images, and buy links in search results. The carousels feature products mentioned in related posts and comments. Reddit launched its first shoppable ad product, Dynamic Product Ads, last year. The move follows similar e-commerce integrations by TikTok and Instagram, as Reddit looks to monetize its community-driven content.

View full digest for February 20, 2026