JPMorgan boosts tech budget to $19.8B, including AI projects with hard-to-measure ROI

JPMorgan plans a roughly 10% tech budget increase to $19.8B in 2026, with $1.2B in new investments including AI-related projects. CEO Jamie Dimon acknowledged that tech ROI is "the hardest thing to measure" and has been "true my whole life." The bank will focus GenAI spending on call centers, personalized client insights, and software engineering. However, executives declined to give specific return metrics when pressed by analysts, mirroring broader Wall Street uncertainty about whether AI investments will generate promised returns.

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