Spotify expands AI Prompted Playlists to UK, Ireland, Australia, and Sweden

Spotify rolled out its AI-powered Prompted Playlists to Premium subscribers in the UK, Ireland, Australia, and Sweden after testing in New Zealand and launching in the US and Canada. Users describe a vibe, mood, or scenario in natural language, and Spotify generates a custom playlist with per-song explanations. Playlists can be set to auto-refresh daily or weekly. The feature draws on listening history and cultural trends, representing Spotify's most visible consumer AI product as it competes with Apple Music and YouTube Music for personalization advantages.

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