Oura launches proprietary AI model focused on women's health

Oura released its first proprietary AI model to power personalized women's health guidance through its Oura Advisor chatbot. The model covers the full reproductive health spectrum from early menstrual cycles through menopause, drawing on medical standards reviewed by board-certified clinicians. The model integrates biometric signals and long-term trends from Oura's ring sensor data. The launch arrives as consumers increasingly turn to AI chatbots for health guidance, with OpenAI reporting 230M weekly health-related ChatGPT queries.

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