Gucci's AI-generated ads spark online backlash ahead of Milan Fashion Week

Gucci posted AI-generated images on social media ahead of creative director Demna Gvasalia's first Milan Fashion Week runway show, drawing criticism from users who called them "tacky," "cheap," and "slop." The renderings included glamorous models and car scenes that commentators likened to GTA characters. Branding experts say the move was likely driven by creative intent, not cost-cutting, positioning Gucci at the "intersection of fashion, art and technology." The backlash highlights the ongoing tension between AI-generated content and audiences who expect craftsmanship from luxury brands.

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