OpenAI COO says ChatGPT ads will be 'an iterative process' focused on user trust

OpenAI COO Brad Lightcap addressed the company's new ad strategy at the India AI summit, saying the rollout requires getting "privacy right" and maintaining "user trust at a very high level." Ads launched to US free-tier ChatGPT users earlier this month. Lightcap argued that ads done right can be "additive to a product experience" and asked for a few months to refine the approach. He didn't specify plans for international expansion beyond the US market.

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