Adobe and LinkedIn launch free AI Essentials course as marketing AI postings jump 113%

Adobe and LinkedIn launched AI Essentials for Marketers, a free four-track LinkedIn Learning program covering digital marketing, content, social/comms, and data analytics. Each role-specific track takes two to three hours and targets the skills employers list in AI-related job ads. LinkedIn data shows postings requiring AI literacy more than doubled year-over-year, up 113%, while just 4% of marketers globally have added AI skills to their profiles. Adobe enterprise CMO Rachel Thornton calls the imbalance one of the industry's defining tensions; the course is positioned as a fast on-ramp before AI-exposed marketing roles are replaced rather than upskilled.

View full digest for June 17, 2026