Consumer Reports: Uber and Lyft AI fared 29 different prices for one route

Consumer Reports requested rides across 30 US routes and found Uber and Lyft routinely show different prices to different riders for the same trip at the same minute. One Kansas City, Missouri route generated 29 different prices for 55 potential customers, and a Phoenix route ranged from $41.21 to $56.96, a 38% spread. Both companies disputed the findings, saying prices change every second based on demand. The report adds fuel to ongoing regulatory scrutiny of "surveillance pricing" practices that use individual signals, including device type, location, and ride history, to set fares.

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