Threads passes 500M monthly users, adds 'Your Algo' personalization

Meta said Threads has surpassed 500M monthly active users just shy of its third birthday, with daily active growth driven by topic-based communities. The company is bringing communities out of beta with a dedicated hub and distinct visual identities, and is rolling out "Your Algo," a private way for users to tell Threads what they want to see more or less of. The communities milestone matters because Meta plans to eventually let users create their own, and the personalization push comes as the broader social-media generative AI surface battles for engagement. Threads still trails Mark Zuckerberg's 1B-user target but has hit 100M faster than any prior app including ChatGPT.

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