WordPress VIP survey: 60% of consumers say 'AI' in marketing is a turnoff

A WordPress VIP report based on 2,000 respondents found 60% of US consumers say brands using "AI" in messaging are a turnoff, 86% don't fully trust AI answers and still want original sources, and 42% trust AI-generated answers without attribution less than airline fees or confusing privacy policies. Nearly three-quarters said the internet feels less human than a decade ago. The data complicates the AI-everywhere marketing playbook even as enterprises pour budget into appearing in AI search answers. AI referral traffic is rising for sites that surface in answer engines, but the consumer side increasingly rewards content that feels human-authored and clearly attributed.

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